Commissioned by Jockey Club Centre for Positive Ageing to create the campaign identity and design for Jockey Club Younger Onset Dementia Support Project 

Younger onset dementia (YOD) is defined as people who exhibit dementia-related symptoms at or before 65 years old, the onset age can be as young as 30 years old. World Health Organization (WHO) estimates that YOD accounts for 9% of dementia population, with this figure, it is estimated that there are over 13,000 people in Hong Kong who are with YOD. Alzheimer’s Disease (AD) is the most prevalent clinical diagnosis among YOD, followed by frontotemporal dementia (FTD) and vascular dementia. This project aims to support people with suspected or diagnosed Younger onset dementia and their carers.

Learn more:  https://www.jccpa.org.hk/projects/yod/